CoD: LOST ART
This is a non-executed project for ACTIVISION's 'Call of Duty: Vanguard'. We wanted to make the game relevant in culture by bringing back that which we thought was lost forever: the art destroyed during WWII. The activation included IRL and in-game touchpoints, aiming to connect with gamers and non-gamers alike. We presented the idea to Fernando Machado at Activision in 2022 and they bought it, but could never find a window of opportunity to make it happen.