For the global launch of BONAQUA, a water brand from The Coca-Cola Company, we created three 20-second films illustrating stories where water is the reward for a life lived to the fullest, moments that embraced living till the last drop.  Through counter-intuitive storytelling, each film shows an unconventional hero gulping down water after an activity that the audience discovers as the story progresses.  BONAQUA championed the uneventful moments when people are engaged in their passions while spotlighting the central role of an empty bottle of water as the rightful finale.