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When not all nights out are out, gamers still need a way to get their cold beers in. The team at LeGarage -the gaming & innovation hub within LePub- built ‘The Gaming Fridge’, a custom-made PC that works inside a Heineken bar mini-fridge thanks to an innovative cooling system. It’s designed to cool both the hardware and the bottles inside, so gamers can enjoy a cold Heineken while keeping the PC performance high, highlighting Heineken’s perspective on the importance of socialization within the gamer culture and connecting gamers with the brand.
It is an activation within the ‘Not All Nights Out are Out’ platform LePub developed for Heineken in 2023.
AWARDS
Campaign: THE GAMING FRIDGE
Cannes Lions
Silver Lion - Entertainment for Gaming - Brand Integration for Games
Bronze Lion - Entertainment for Gaming - Innovation in Gaming
Shortlist - Entertainment for Gaming - Community Management/Social Engagement
Shortlist - Entertainment for Gaming - Social Behaviour & Cultural Insight
Golden Drum
Bronze - Content
Effie Awards (LATAM)
Silver - Experiential marketing (products & services)
CREDITS
Global CEO LePub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy: Bruno Bertelli
LePub Global Chief Creative Officer: Cristiana Boccassini
LePub Global Chief Creative Officer: Mihnea Gheorghiu
LePub Brazil Chief Creative Officer: Felipe Cury
LePub Global Executive Creative Director: Andrey Tyukavkin
LePub Brazil Creative Director: Greg Kickow
LePub Brazil Creative Director: Yan Prado
LePub Brazil Creative Director: Alex Adati
LePub Creative Director: Stefano Zanoni
LePub Associate Creative Director: Roberto Ardigò
LePub Copywriter: David Casares
LePub Brazil Art Director Brazil: Paula Picin
LePub Brazil Copywriter Brazil: Eduardo Cometti
LePub Global Head of PR & Communication: Isabella Cecconi
LePub PR Manager: Eleonora Botta
LePub Brazil General Manager: Ana Hernandez
LePub Brazil Business Director: Jayme Neto
LePub Brazil Project Director: Denise Frasseto
LePub Brazil Account Manager: Lucas Chagas
LePub Brazil Account Assistant: Suellen Agatha
LePub Group Account Director: Ilaria Castiglioni
LePub Global Account Director Coordination: Derek Muller
LePub Head of Digital Production: Vittorio Cafiero
LePub Global Head of Creative Technology: Mauro Mazzei
LePub Global Strategy Director: Monica Radulescu
LePub Global Strategy Director: James Moore
LePub Head of Strategy: Silvia Paes
LePub Brazil Strategy Director: Marilia Duran
LePub Brazil Strategy Manager: Fernanda Tiozo
LePub Brazil Strategy Analyst: Stephan Minucci
LePub Global Data Strategist Director: Ilko Petkov
LePub Data Strategist Director: Andrea Battista
LePub Global Chief Production Officer: Francesca Zazzera
LePub Brazil Producer: Bruna Marchi
LePub Brazil Producer: Beatriz Takahashi
LePub Producer: Sabrina Sanfratello
LePub Producer: Alessio Zazzera
LePub Brazil Executive Media Director: Luca Lima
LePub Brazil Media Director: Leila Pereira
LePub Brazil Executive Media Manager: Jussara Bezerra
LePub Brazil Executive Media Supervisor: Gabriela Pereira
Read more at https://www.lbbonline.com/news/heineken-builds-innovative-gaming-pc-that-will-cool-down-your-hardware-and-your-beer
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