This was the third activation for Heineken's #WorkResponsibly platform, following The Closer and Office Cleaners. The aim was to remind people working in the office that when they choose work over friends, they are essentially "ghosting" them. To launch it, we designed a campaign that let friends at the bar send the message to friends at the office. A teaser trailer sold it as a "haunted bar" to later reveal that the "paranormal activity" was actually caused by someone working late. ​​​​​​


Campaign: The Ghosted Bar

Cannes Lions

Bronze Lion - Film - Micro-film

Shortlist - Film - Single-market Campaign

Golden Drum Awards

Silver Drum - Film - Short Online Film

Shortlist - Creative Use of Media - TV & Other Screens

Shortlist - Sports, Pop Culture & Art - Influencers

One Asia Creative Awards

Merit - Direct Marketing


CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini & Mihnea Gheorghiu
Chief Creative Officer LePub Singapore: Cyril Louis
Global Executive Creative Director: Eoin Sherry & Andrey Tyukavkin
Global Creative Director: Jack Christensen
Creative Director LePub Singapore: Sergey Mast
Creative Director: Stefano Zanoni
Associate Creative Director LePub Singapore: Yuste De Lucas & Rudy Zulkifly
Associate Creative Director: Roberto Ardigò
Associate Creative Director: Geo Joseph
Art Director LePub Singapore: Andrew Nicholas Yap & William Walter Watters
Copywriter: David Casares
Junior Copywriter: Amilcar Silarsah Veerapen
Art Director: Victor Lopez
Head of Creative Technology: Mauro Mazzei
Global Head of PR & Communication: Isabella Cecconi
PR Manager: Eleonora Botta
Chief Strategy & Innovation Officer: Charles Laporte Aust
Global Strategy Director: Monica Radulescu
Global Data Strategist: Ilko Petkov
Senior Experience Strategist: Antonio Jorgaqi
Global Head of Social & Content: Valentina Salaro
Social Media Manager: Lara Simoniello
Junior Social Media Manager: Daniele Benvenuti
Global Client Service Director: Paola Natellis
General Manager LePub Singapore: Hanh Kanssen
Group Account Director: Ilaria Castiglioni
Group Account Director LePub Singapore: Tammy Tan
Account Director: Gonzalo Gutiérrez Gauna
Account Supervisor: Marta Dell’Adami
Account Manager Publicis Korea: Donggun Kim
Account Intern LePub Singapore: Marian Govin
Chief Creation Officer: Francesca Zazzera
Producer: Donovan del Rosario & Mariella Maiorano    

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