I'm a Spanish creative copywriter and planner based in Madrid specializing in Research and Consultancy for Gaming, Entertainment, and Tech projects. With a background in Graphic Design, Archaeology, and Marketing Strategy, I joined the advertising industry with Proximity BBDO Düsseldorf and then worked at LePub Milan/Publicis Italy before becoming a freelancer.
People always ask me how did I go from Archaeology to Creative Strategy. My reply: it's the same shit, just different time frames. Archaeology tries to explain human behavior through material culture, advertising wants to influence human behavior to sell material culture.
I've been lucky enough to be a part of some amazing awarded campaigns.
AWARDS
D&AD
New Blood - 2021 Portfolio Pick - Advertising
Cannes Lions
3x Silver, 1x Bronze, 3x Shortlist - The Virtual Heineken Silver
1x Bronze, 1x Shortlist - The Ghosted Bar
1x Silver, 1x Bronze, 2x Shortlist: The Gaming Fridge
Clio
1x Silver - The Virtual Heineken Silver
LIA
1x Bronze - The Virtual Heineken Silver
Golden Drum
1x Grand Prix, 4x Silver, 1x Bronze - The Virtual Heineken Silver
1x Silver, 2x Shortlist - The Ghosted Bar
1x Bronze - The Gaming Fridge
New York Festival
1x Bronze, 2x Finalist - The Virtual Heineken Silver
The One Show
2x Merit - The Virtual Heineken Silver
Eurobest
1x Grand Prix, 2x Gold, 2x Bronze - The Virtual Heineken Silver
One Asia Creative Awards
1x Merit - The Ghosted Bar
Effie Awards
1x Silver - The Gaming Fridge