I'm a Spanish creative copywriter and planner based in Madrid specializing in Research and Consultancy for Gaming, Entertainment, and Tech projects. With a background in Graphic Design, Archaeology, and Marketing Strategy, I joined the advertising industry with Proximity BBDO Düsseldorf and then worked at LePub Milan/Publicis Italy before becoming a freelancer.

People always ask me how did I go from Archaeology to Creative Strategy. My reply: it's the same shit, just different time frames. Archaeology tries to explain human behavior through material culture, advertising wants to influence human behavior to sell material culture. 

I've been lucky enough to be a part of some amazing awarded campaigns.