DAVID CASARES - TH3 G4M1NG FR1DG3

TH3 G4M1NG FR1DG3

When not all nights out are out, gamers still need a way to get their cold beers in. The team at LeGarage -the gaming & innovation hub within LePub- built ‘TH3 G4M1NG FR1DG3’, a custom-made PC that works inside a Heineken bar mini-fridge thanks to an innovative cooling system. It’s designed to cool both the hardware and the bottles inside, so gamers can enjoy a cold Heineken while keeping the PC performance high, highlighting Heineken’s perspective on the importance of socialization within the gamer culture and connecting gamers with the brand.

It is yet another activation for the ‘Not All Nights Out are Out’ platform we developed for Heineken in 2023.

CREDITS

Bruno Bertelli Global CEO LePub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy
Cristiana Boccassini LePub Global Chief Creative Officer
Mihnea Gheorghiu LePub Global Chief Creative Officer
Felipe Cury LePub Brazil Chief Creative Officer
Andrey Tyukavkin LePub Global Executive Creative Director
Greg Kickow LePub Brazil Creative Director
Yan Prado LePub Brazil Creative Director
Alex Adati LePub Brazil Creative Director
Stefano Zanoni LePub Creative Director
Roberto Ardigò LePub Associate Creative Director
David Casares LePub Copywriter
Paula Picin LePub Brazil Art Director Brazil
Eduardo Cometti LePub Brazil Copywriter Brazil
sabella Cecconi LePub Global Head of PR & Communication
Eleonora Botta LePub PR Manager
Ana Hernandez LePub Brazil General Manager
Jayme Neto LePub Brazil Business Director
Denise Frasseto LePub Brazil Project Director
Lucas Chagas LePub Brazil Account Manager
Suellen Agatha LePub Brazil Account Assistant
Ilaria Castiglioni LePub Group Account Director
Derek Muller LePub Global Account Director Coordination
Vittorio Cafiero LePub Head of Digital Production
Mauro Mazzei LePub Global Head of Creative Technology
Monica Radulescu LePub Global Strategy Director
James Moore LePub Global Strategy Director
Silvia Paes LePub Head of Strategy
Marilia Duran LePub Brazil Strategy Director
Fernanda Tiozo LePub Brazil Strategy Manager
Stephan Minucci LePub Brazil Strategy Analyst
Ilko Petkov LePub Global Data Strategist Director
Andrea Battista LePub Data Strategist Director
Francesca Zazzera LePub Global Chief Production Officer
Bruna Marchi LePub Brazil Producer
Beatriz Takahashi LePub Brazil Producer
Sabrina Sanfratello LePub Producer
Alessio Zazzera LePub Producer
Luca Lima LePub Brazil Executive Media Director
Leila Pereira LePub Brazil Media Director
Jussara Bezerra LePub Brazil Executive Media Manager
Gabriela Pereira LePub Brazil Executive Media Supervisor